longfu Privacy Policy

longfu ("we", "platform", "service") respects the privacy of every individual who uses our website and services at longfu.onl. This Privacy Policy document is provided to inform you of our practices in managing personal information collected when you register, use, or interact with the longfu platform. By using our services, you agree to the terms set out in this policy. If you do not agree, please stop using our platform.

longfu collects your personal information through several methods — directly when you submit it, and automatically when you use our platform. The categories of information we collect include:

a) Account Registration Information

• Full name as shown on your identification card or MyKad
• Date of birth (for age verification — you must be 21 years of age or older)
• A valid and active email address
• A mobile phone number registered in Malaysia
• Encrypted account password
• Bank account number or e-wallet details (Touch 'n Go eWallet, DuitNow) for transaction purposes

b) Identity Verification Information

• A copy of an identity document such as MyKad or passport
• Other supporting documents required in accordance with our compliance needs

c) Financial Transaction Information

• Deposit and withdrawal history using your chosen payment methods
• Records of betting and gambling activity on the platform
• Information relating to bonuses, cashback and promotional offers you have used

d) Technical and Usage Information

• Your device's IP address
• Web browser type and operating system
• Pages visited, session duration, and navigation patterns
• Cookie data and device identifiers

Information we collect from longfu users is used for the following purposes:

• Creating and managing your user account on the longfu platform
• Verifying your identity and confirming you meet the age requirement of 21 years or older
• Processing deposit and withdrawal transactions accurately and securely
• Providing 24/7 customer support via live chat and email
• Sending important notifications relating to your account, security, or changes to services
• Analysing usage patterns for the purpose of platform improvement and user experience
• Detecting, investigating and preventing fraudulent activity, money laundering, or platform misuse
• Complying with legal and regulatory obligations applicable to longfu operations
• Sending marketing communications about promotions, bonuses or service updates — only where you have given your consent

longfu does not sell or transfer your personal information to third parties for their own commercial purposes. However, we share information in the following limited situations:

Trusted Service Providers

We work with third-party service providers such as payment processors (including Touch 'n Go eWallet, DuitNow, FPX, ShopeePay, and cryptocurrency processors), game software providers, and technical infrastructure providers. These parties are only permitted to use your information for purposes specified in their agreements with longfu and are subject to strict confidentiality obligations.

Legal and Regulatory Requirements

longfu will disclose your personal information if required to do so by law, court order, or direction from a competent authority. This includes obligations related to the prevention of money laundering and terrorism financing.

Business Transfers

In the event of any merger, acquisition or sale of assets, user information may be transferred as part of those assets. You will be informed in advance should any such change affect your privacy rights.

The longfu website uses cookies and similar tracking technologies to improve user experience, maintain login sessions, and understand how users interact with our platform.

Types of Cookies We Use

• Essential Cookies — required for basic platform functions such as session verification and account security. The platform cannot function properly without these cookies.
• Performance Cookies — collect anonymous information about how users use the platform to help us improve our services.
• Functional Cookies — store your preferences such as language, display settings, and betting preferences to make your experience more convenient.

You can manage or disable cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of the longfu platform.

longfu implements reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, alteration or disclosure. These measures include:

• SSL/TLS encryption on all communication channels between your browser and our servers
• Password storage using strong hashing methods — passwords are not stored in plain text
• Access controls based on the need-to-know principle within our organisation
• Continuous system monitoring to detect anomalies or suspicious activity
• Regular security audits conducted by internal and external parties
• Detailed incident response procedures in the event of a data breach

As a longfu user, you hold the following rights regarding your personal information:

• Right of Access — You have the right to request a copy of the personal information we hold about you.
• Right of Rectification — You may request that we correct information that is inaccurate or incomplete.
• Right of Erasure — In certain circumstances, you may request that we delete your personal data.
• Right to Object to Processing — You may object to the processing of your data for direct marketing purposes at any time.
• Right to Withdraw Consent — If the processing of your data is based on consent, you may withdraw that consent at any time without affecting the validity of processing carried out prior to the withdrawal.
• Right to Data Portability — You may request that we provide your data in a structured, machine-readable format.

To submit any request regarding the above rights, please contact our privacy team via the support email listed below. We will process your request within a reasonable timeframe and inform you of the action taken.

longfu retains your personal information for as long as your account is active or for as long as it is needed to provide services to you. When an account is closed, we will retain your data for a specified period for the following purposes:

• To meet applicable legal, accounting and regulatory requirements
• Resolving any disputes or outstanding issues
• Enforcing our agreement with you
• Preventing fraud and ensuring platform security

Once the required retention period has ended, your data will be securely deleted or anonymised so that it can no longer be linked to your identity.

longfu reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service improvements. Whenever there are material changes, we will:

• Update the "Effective date" shown at the top of this document
• Display a clear notice on the longfu website about the changes
• Send a notification to registered users via email or through your account, if the changes are significant

Your continued use of the longfu platform after the changes take effect indicates your agreement to the updated Privacy Policy. You are encouraged to review this policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact the longfu privacy and support team through the following channels: